Why Your Number Of Years In The Real Estate Business Is Not Enough

Thanks for letting me share Candy Miles-Crocker:  Whenever I hear this over and over again from the same agents  "I've been in business for "X" years.. My first inclination is to ask if they want a cookie..( I don't say this, but I want to!) The second question I ask myself is "Is this agent in continuing education..not just the required continuing education..but ongoing education about the market, local knowledge? The general public doens' t care how long we've been in business. The want us to care about them!

They do, however, care about experience and they do care about professionalism. I know agents that have been in business 20+ years and they sell a few houses a year.. so do the years of experience really mean anything?

Final thought... People do not care about how much you know until they know how much you care..Zig

Why Your Number of Years In The Real Estate Business Is Not EnoughIf the only reason you can give as to why people should work with you is because you've been in the real estate business for "x" years, you really need to rethink your Unique Selling Proposition (USP).  The number of years in the business is not enough.

Longevity Does Not Make You Good

When I ask the question, why should people work with you, too frequently I hear real estate agents reply, "I've been in the business for "x" years".  What they don't seem to understand is that longevity alone does not make you a good agent.  Longevity does not mean you bring value to the transaction.  Longevity doesn't make you sound current.  Longevity only means that somehow you've been able to hang on for an extended period of time.  And sometimes, longevity can be viewed as a negative unless you bring along other skills.

What's The Benefit To The Consumer?

Consumers don't want to hear how fabulous you are...even though you may be.  Consumers want to know how THEY benefit by working with you.  So you need to construct your USP around the consumer, not yourself.  Stop for a moment and ask yourself, "what do I bring to the table"?

  • Strong negotiating skills
  • Stellar marketing programs
  • Neighborhood expert
  • Technology wizard
  • Working with first time home buyers
  • Large pool of potential buyers

What's Your USP?

With so many options to choose from, you need to let the consumer know why they should work with you versus the hundreds/thousands of other agents in your market.  And if you don't have a Unique Selling Proposition, there's no time like the present.

Related Articles

Real-Life Real Estate Training – The Training You Need, When You Need It

  • Have you struggled turning contacts into clients?
  • Are you working hard, but hardly making any money?
  • Are you beginning to think you made a bad career choice?

If you answered “yes” to any of these questions you are in the right place!  The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals.  It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business.

The Real-Life Real Estate Training program was designed by an active real estate agent, so our program is totally realistic, doable and easy to put into action immediately.  You’ve learned how to become a real estate agent, but now it’s time to learn what it takes to BE a real estate agent.

My name is Candy Miles-Crocker and I’d love to talk to you if you still have some questions or need additional information.  Fill out my online contact form or give me a call at (202) 669-1924.  Check out what our valued clients have said about us on our testimonials page.

Let’s Go to Work!

Candy Miles-Crocker

Real-Life Real Estate Training

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Comment balloon 2 commentsLori Lincoln Team • June 27 2013 06:18AM
Why Your Number Of Years In The Real Estate Business Is Not Enough
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